News & In(sights)

Are You Ready for the Great American Eclipse 2017?

Just in case you haven’t heard, there’s a rare celestial event on the way! On August 21st, a total solar eclipse will touch the U.S. mainland for the first time since 1979, following a path that crosses the country from Salem, Oregon to Charleston, South Carolina. Tens of millions of people who live within a 70-mile radius of its cross-country track will witness the eclipse in totality (the sun completely blocked by the moon). Those of us in Northfield as well as millions of others outside this narrow strip will enjoy a partial eclipse. River Valley Eye Professionals is urging everyone to view the eclipse with proper eye protection to avoid any temporary or permanent eye damage from the sun. More »

Back To School Savings

Stop in at River Valley Optical through Saturday, September 2 to enjoy great back to school savings for the whole family! More »

Say Goodbye and Get a Good Buy!

Join us for the Steve Bakke Retirement Party and Frame Event on Wednesday, June 28, from 4 to 7 p.m. More »

Spring Frame Sale

Stop by River Valley Optical on Monday, May 22 through Wednesday, May 31 to enjoy 50% off frames with the purchase of lenses! More »

March Sunglass Sale

Stop by River Valley Optical during the month of March to enjoy 25% off non-prescription sunglasses! More »