News & In(sights)
Spring Frame Event 5/16/2013
River Valley Optical is excited to host the Spring Frame Event on Thursday, May 16, from 2:00 – 7:00 p.m. Stop by for big savings: we are offering 50% off frames with the purchase of lenses! Add a pair of prescription sunglasses to your order and receive 25% off the sunglass frames and lenses.
Representatives will be showing off the latest designs from Charmant eyewear, BCBG, Ellen Tracy, Cole Haan, Marc Ecko, Izod and many more.
Log on to Facebook for more information on the event, and join the event to receive a reminder!
Healthy Kids Day 2013
River Valley Eye Professionals is excited to be a part of the Northfield Area YMCA Healthy Kids Day this Saturday, April 27, from 9:00 am -12:00 pm at Bridgewater Elementary School. Designed to help kids stay active head to toe this summer, YMCA Healthy Kids Day is a fun filled morning of interactive games, family activities and healthy giveaways.
We hope to see you and your family there!
Now Accepting VSP
Now you can use your VSP® – Vision Care plan toward the cost of exams and eyewear at River Valley Eye Professionals. Benefits may vary, so check with your employer for details about your plan or give us a call at 507.645.9202.
We also accept most major insurance plans.
Perspectives on Ordering Glasses Online
We often get the question, “How about those glasses I can get off the Internet?” Since no one from our staff has ever ordered glasses over the Internet, it’s hard for us to know first-hand what you might get. My usual response is the age-old adage, “You get what you pay for,” but is that fair to say without evidence and research? More »
Contact Lenses and Your Eye Health
In a recent article citing current research, the risks of corneal infection and contact lens wear were studied. Following were the results of that study:
- Failing to air-dry your contact lens case after each use increased the risk of corneal infection 6.4 times
- Not replacing the contact lens case at least every 6 months increased the risk of corneal infection 5.4 times
- Occasional overnight wear increased the risk of corneal infection 6.5 times
- Smokers who wear contacts were 6.5 times more likely to contract corneal infection More »
Eyebombs Away!

River Valley Eye Professionals invites you to have some fun with us by eyebombing our Facebook page.
“Eyebombing” is derived from the concept of photobombing (where a person/stranger inserts themselves into another party’s posed photo), and is the act of affixing googly eyes to inanimate things in a public space.
We are encouraging our customers to stop by our office to pick up a pair of googly eyes and post their eyebombs to our Facebook page. More »
You’ll ♥ the savings at our February Frame Event!
River Valley Optical is excited to announce its February Frame Event to be held on Thursday, February 7, from 2:00 to 7:00 p.m. Customers attending the event will receive 50% off frames with the purchase of lenses, and 25% off non-prescription sunglasses (excluding Oakley). More »
Maximize Your Flex Benefits with Year-End Savings
If you have a flexible benefit plan through your employer, you may be able to use pre-tax dollars to pay for out-of-pocket vision care expenses such as eye exam insurance co-pays, prescription eyewear and contact lenses.
Often times the flex benefit year ends on December 31st. If this situation applies to you, now is a great time to schedule an eye exam and purchase new glasses or contacts. Now through the end of the year, our optical department (Northfield Optical and Contact Lense) is offering a 25% discount on the purchase of frames and lenses. Stop in and take a look at the latest frame styles from all of these top designers.
To schedule your next exam, please call 507.645.9202.
Eye Health Lecture Series Focuses on Glaucoma
River Valley Eye Professionals 2012 Lecture Series will continue during the month of September with a program devoted to glaucoma and its diagnosis and treatment. Drs. Nathan P. Heilman, OD, Dena L. McGree, OD and David K. Hakes, OD will provide information and answer questions during the free presentations, which will be held at four Northfield, Minnesota locations. More »
How Often Do You Need an Eye Exam?
The frequency of your eye examinations largely depends on your age and any pre-existing conditions. More »



