News & In(sights)

Say Goodbye and Get a Good Buy!

Join us for the Steve Bakke Retirement Party and Frame Event on Wednesday, June 28, from 4 to 7 p.m. More »

Spring Frame Sale

Stop by River Valley Optical on Monday, May 22 through Wednesday, May 31 to enjoy 50% off frames with the purchase of lenses! More »

March Sunglass Sale

Stop by River Valley Optical during the month of March to enjoy 25% off non-prescription sunglasses! More »

Fall Fashion Event

Please join us at River Valley Optical on Thursday, November 3, from 2:00 to 7:00 p.m. for our Fall Fashion Event. More »

Welcoming Dr. Kimberly P. Laan, OD, FAAO

River Valley Eye Professionals is happy to welcome Dr. Kimberly P. Laan, OD, FAAO, to its team of expert eye care providers. More »