News & In(sights)

10.05.17 Fall Fashion Sale

Time to update your fall fashion accessories? Visit River Valley Optical from October 9th through October 21st and receive 30% off of frames with the purchase of lenses and 25% off of non-prescription sunwear.

*Offer valid on in-stock frames only. No other discounts apply. Maui Jim sunwear non-discountable.

6.21.17 Say Goodbye and Get a Good Buy!

Join us for the Steve Bakke Retirement Party and Frame Event on Wednesday, June 28, from 4 to 7 p.m. More »

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