News & In(sights)

You’ll ♥ the savings at our February Frame Event!

River Valley Optical is excited to announce its February Frame Event to be held on Thursday, February 7, from 2:00 to 7:00 p.m. Customers attending the event will receive 50% off frames with the purchase of lenses, and 25% off non-prescription sunglasses (excluding Oakley).

February Frame Event Poster

Featured Designers

Representatives will be showing off the latest designs from Kate Spade, Christian Dior, Elasta, Juicy Couture, Carrera, Hugo Boss and many more.


Protect your eyes from harmful UV exposure and winter glare, while framing your face in a new pair of sunglasses. Check out our new Ray Ban collection and ward off the sun in style.

Mark your calendars now and don’t miss out on these great savings. We will see you on February 7!

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