News & In(sights)

Shop for Good

Stop in to River Valley Optical on November 15 from 3:00 – 6:30 pm to acquire the latest styles in fashion eyewear* for men and women and contribute to a good cause.

Bring a non-perishable food item for donation and you will receive 50% off frames with the purchase of lenses. All food donations will be matched by River Valley Eye Professionals and delivered to the local food shelf.

*Featuring styles from Banana Republic and Liz Claiborne

Fall Fashion Sale

Time to update your fall fashion accessories? Visit River Valley Optical from October 9th through October 21st and receive 30% off of frames with the purchase of lenses and 25% off of non-prescription sunwear.

*Offer valid on in-stock frames only. No other discounts apply. Maui Jim sunwear non-discountable.

Say Goodbye and Get a Good Buy!

Join us for the Steve Bakke Retirement Party and Frame Event on Wednesday, June 28, from 4 to 7 p.m. More »

Spring Frame Sale

Stop by River Valley Optical on Monday, May 22 through Wednesday, May 31 to enjoy 50% off frames with the purchase of lenses! More »

March Sunglass Sale

Stop by River Valley Optical during the month of March to enjoy 25% off non-prescription sunglasses! More »