News & In(sights)

Spring Sale April 15 – 26

Get a jump on your spring eyewear needs. Stop in at River Valley Optical from April 15th to April 26th and receive 50% off frames with purchase of prescription lenses and 25% off non-prescription sunglasses.*

*Offer valid on in-stock frames only. No other discounts apply.  Maui Jim sunwear non-discountable

Fall Frame Event

Visit River Valley Optical on October 10th to see the latest frame styles for men, women and kids and receive 50% off of frames with the purchase of lenses.

*Offer valid October 8–13, 2018, on in-stock frames only. No other discounts apply. Maui Jim sunwear non-discountable.

Back to School Savings!

Stop in at River Valley Optical now through Aug. 31st for back-to-school savings for the whole family!  You’ll save 50% off frames with the purchase of lenses and 25% off all non-prescription eyewear*.Family in Optical Center

*Offer valid for in-stock frames only.  No other discounts apply. Maui Jim sunwear non-discountable.

River Valley Eye Professionals Hosts Summer Open House

River Valley Eye Professionals invites the Northfield community to a Summer Open House event to celebrate the 19-year tenure of Dr. David Hakes and to meet their newest optometrist, Dr. Kevin Cassin.

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Spring Frame Event

Join us for our Spring Frame Event and enjoy 50% off frames with the purchase of lenses and 25% off non-prescription sunglasses. Our trunk show will feature the latest designs by Match Eyewear: Cosmopolitan, Danny Gokey, Float Kids, Helium and many more! More »