News & In(sights)

Fall Fashion Sale

Time to update your fall fashion accessories? Visit River Valley Optical from October 9th through October 21st and receive 30% off of frames with the purchase of lenses and 25% off of non-prescription sunwear.

*Offer valid on in-stock frames only. No other discounts apply. Maui Jim sunwear non-discountable.

Say Goodbye and Get a Good Buy!

Join us for the Steve Bakke Retirement Party and Frame Event on Wednesday, June 28, from 4 to 7 p.m. More »

Spring Frame Sale

Stop by River Valley Optical on Monday, May 22 through Wednesday, May 31 to enjoy 50% off frames with the purchase of lenses! More »

March Sunglass Sale

Stop by River Valley Optical during the month of March to enjoy 25% off non-prescription sunglasses! More »

Fall Fashion Event

Please join us at River Valley Optical on Thursday, November 3, from 2:00 to 7:00 p.m. for our Fall Fashion Event. More »