News & In(sights)

Get Ready for Fun In The Sun with our July Sunglass Sale!

For the month of July, stop by River Valley Optical to take advantage of 25% off frames with the purchase of polarized prescription lenses and 25% off non-prescription sunglasses.*

*Offer valid on in-stock frames only.  No other discounts apply.  Maui Jim sunwear non-discountable.


Don’t Let Your Fun Fizzle Due to Fireworks Injury

Happy Fourth of July!

As you enjoy the fireworks and festivities of today, our doctors at River Valley Eye Professionals want everyone to have fun, but remain mindful of injury prevention

According to the Centers for Disease Control and Prevention, an estimated 9,100 injuries due to fireworks were treated in hospital emergency rooms last year.  Of those, most injuries were from firecrackers, but sparklers and bottle rockets also were to blame. More than a third (36%) of the injuries were to children 15 years of age and under. Most of the injuries involved hands and fingers, the head (including face, eyes, and ears), legs and arms.

To help prevent eye injuries during fireworks season, our doctors at River Valley Eye Professionals along with the American Optometric Association recommend the following tips to help protect and preserve eyesight during the Fourth of July holiday:

  • Discuss fireworks safety with children and teens prior to the Fourth of July holiday.
  • Do not allow kids to handle fireworks, and never leave them unsupervised near fireworks.
  • Wear protective eyewear when lighting and handling fireworks of any kind.
  • Store fireworks, matches and lighters in a secure place where children won’t find them.
  • Refrain from purchasing sparklers. Heating up to 2,000 degrees or hotter, sparklers are the No. 1 cause of firework injuries requiring trips to the emergency room.
  • Be aware of your surroundings and only light fireworks when family, friends and children are at a safe distance.

If an eye injury occurs, immediately seek medical attention from your local doctor of optometry or the nearest emergency room.  Refrain from rubbing your eyes or applying pressure.  Don’t attempt to remove any objects that may be stuck in the eye, and avoid taking pain medications such as ibuprofen or aspirin that may thin the blood.

Have fun and be safe!  Don’t let a preventable injury ruin an otherwise fun-filled holiday weekend.

Introducing Acuvue Oasys with Transitions

Just in time for summer!

We’re excited to offer our patients Acuvue Oasys with Transitions. A first-of-its-kind light-adaptive contact lens that provides all-day soothing vision regardless of light level.  Call to schedule an appointment today to see if these lenses would be right for you.

*These lenses are not a replacement for sunglasses.

Click HERE for important safety information.

Spring Sale April 15 – 26

Get a jump on your spring eyewear needs. Stop in at River Valley Optical from April 15th to April 26th and receive 50% off frames with purchase of prescription lenses and 25% off non-prescription sunglasses.*

*Offer valid on in-stock frames only. No other discounts apply.  Maui Jim sunwear non-discountable

Fall Frame Event

Visit River Valley Optical on October 10th to see the latest frame styles for men, women and kids and receive 50% off of frames with the purchase of lenses.

*Offer valid October 8–13, 2018, on in-stock frames only. No other discounts apply. Maui Jim sunwear non-discountable.