News & In(sights)

Back to School Savings!

Stop in at River Valley Optical now through Aug. 31st for back-to-school savings for the whole family!  You’ll save 50% off frames with the purchase of lenses and 25% off all non-prescription eyewear*.Family in Optical Center

*Offer valid for in-stock frames only.  No other discounts apply. Maui Jim sunwear non-discountable.

River Valley Eye Professionals Hosts Summer Open House

River Valley Eye Professionals invites the Northfield community to a Summer Open House event to celebrate the 19-year tenure of Dr. David Hakes and to meet their newest optometrist, Dr. Kevin Cassin.

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Spring Frame Event

Join us for our Spring Frame Event and enjoy 50% off frames with the purchase of lenses and 25% off non-prescription sunglasses. Our trunk show will feature the latest designs by Match Eyewear: Cosmopolitan, Danny Gokey, Float Kids, Helium and many more! More »

Welcome, Kevin W. Cassin, OD

River Valley Eye Professionals is proud to welcome Kevin W. Cassin, OD, to its talented  team of eye care providers. More »

Welcoming Kimberly P. Laan, OD, FAAO

River Valley Eye Professionals is happy to welcome Kimberly P. Laan, OD, FAAO, to its team of expert eye care providers. More »