News & In(sights)

River Valley Optical to be closed on Saturday

Starting on November 9th, we will be temporarily closing River Valley Optical on Saturday mornings .  We hope for this to be a short-term inconvenience and thank you for your understanding.

Back to School Sale

Back to school time! Make sure your kiddos are in prime shape by scheduling their annual exam today or stop in at River Valley Optical to take advantage of $175 Kids and Teen eyewear packages. Packages include select frames and single-vision lenses with nonglare coating. Additional upgrades to blue-light blocking or Transitions lenses are available at an additional cost.

Adults save too with 50% off of frames with the purchase of prescription lenses.

Offers are valid from August 12th through August 23rd.  No other discounts apply.  Maui Jim sunwear non-discoutable.

Clike HERE for more info.





Welcome Nikita S. Katoozi, O.D.

River Valley Eye Professionals is happy to welcome Nikita S. Katoozi, OD,  to its talented team of eye care providers.

Dr. Katoozi specializes in pediatrics and neuro-optometry.  She received her undergraduate degree from the University of Washington Seattle, with a B.A. in Business & Entrepreneurship.  She received both a Masters of Education in Visual Function and Learning as well as her Doctor of Optometry degree from Pacific University College of Optometry in Forest Grove, OR. Immediately after graduation from Optometry school, Dr. Katoozi completed a one-year residency in vision therapy, neuro-rehabilitation, and pediatrics where she provided eye care for special needs patient’s – including those with Autism Spectrum Disorder, Downs Syndrome, Cerebral Palsy, traumatic brain injuries, recent strokes, and low vision. 

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Get Ready for Fun In The Sun with our July Sunglass Sale!

For the month of July, stop by River Valley Optical to take advantage of 25% off frames with the purchase of polarized prescription lenses and 25% off non-prescription sunglasses.*

*Offer valid on in-stock frames only.  No other discounts apply.  Maui Jim sunwear non-discountable.


Don’t Let Your Fun Fizzle Due to Fireworks Injury

Happy Fourth of July!

As you enjoy the fireworks and festivities of today, our doctors at River Valley Eye Professionals want everyone to have fun, but remain mindful of injury prevention

According to the Centers for Disease Control and Prevention, an estimated 9,100 injuries due to fireworks were treated in hospital emergency rooms last year.  Of those, most injuries were from firecrackers, but sparklers and bottle rockets also were to blame. More than a third (36%) of the injuries were to children 15 years of age and under. Most of the injuries involved hands and fingers, the head (including face, eyes, and ears), legs and arms.

To help prevent eye injuries during fireworks season, our doctors at River Valley Eye Professionals along with the American Optometric Association recommend the following tips to help protect and preserve eyesight during the Fourth of July holiday:

  • Discuss fireworks safety with children and teens prior to the Fourth of July holiday.
  • Do not allow kids to handle fireworks, and never leave them unsupervised near fireworks.
  • Wear protective eyewear when lighting and handling fireworks of any kind.
  • Store fireworks, matches and lighters in a secure place where children won’t find them.
  • Refrain from purchasing sparklers. Heating up to 2,000 degrees or hotter, sparklers are the No. 1 cause of firework injuries requiring trips to the emergency room.
  • Be aware of your surroundings and only light fireworks when family, friends and children are at a safe distance.

If an eye injury occurs, immediately seek medical attention from your local doctor of optometry or the nearest emergency room.  Refrain from rubbing your eyes or applying pressure.  Don’t attempt to remove any objects that may be stuck in the eye, and avoid taking pain medications such as ibuprofen or aspirin that may thin the blood.

Have fun and be safe!  Don’t let a preventable injury ruin an otherwise fun-filled holiday weekend.