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About River Valley Eye Professionals

A Story of Eye Care Excellence

More About River Valley Eye Professionals

Advancing Vision, One Patient at a Time

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Where It All Began

Our Early Days in Northfield

Where It All Began

Our Early Days in Northfield

At River Valley Eye Professionals, our story is deeply rooted in the Northfield community, with a rich history that dates back nearly a century. We began our journey in the 1920s with Dr. Dewey Amundsen, who established the foundation of what would become a trusted name in local eye care. Located on the corner of Second and Washington Streets, Dr. Amundsen’s practice was a cornerstone of the community, serving generations of families with dedication and care.

As the years went by, the practice changed hands but never lost its commitment to providing exceptional eye care. Dr. Robert Moore, who took over the practice, moved it to the lower level of 710 Division Street, where it continued to grow. This location was also home to the Northfield Medical Clinic and Dr. Paul Rue, a beloved local dentist, making it a hub for health and wellness in the community.

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Growth, Innovation, and Community Care

A Move to Serve Northfield Better

In 1983, Dr. Patrick O’Neill purchased the practice from Dr. Moore, ushering in a new era of growth and service. By 1994, Dr. O’Neill had joined forces with the Allina Medical Group and relocated the clinic to the main floor of 710 Division Street, where the Northfield Medical Clinic had once been. This move allowed us to expand our services and better serve the community’s needs.

The most significant transformation came in 2004 when we moved to our current location, a state-of-the-art facility designed to offer the best in eye care. This new home was not just a space for River Valley Vision Centers, as we were known then, but also for Northfield Optical and Contact Lens. It marked the beginning of a new chapter, one focused on innovation, growth, and a deeper connection with our patients.

New Name, Same Commitment

The Next Chapter in Our Story

In 2012, we embraced a new name that reflected our expanding services and vision for the future—. Later that year, Northfield Optical and Contact Lens became River Valley Optical, unifying our brand and commitment to excellence.

In 2020, Dr. Nathan P. Heilman, who had been a valued member of our team since 2012, purchased the practice from Dr. O’Neill upon his retirement. Dr. Heilman’s leadership has continued to build on the legacy of compassionate, personalized care that our patients have come to trust.

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Here for Generations to Come

Eye Care for Northfield's Future

As we look to the future, our commitment to your vision and well-being remains as strong as ever. River Valley Eye Professionals is more than just an eye care provider; we are a part of the Northfield community and history. We pride ourselves on treating every patient like family, with the same care and dedication that has been the hallmark of our practice for nearly a century. Thank you for being part of our journey, and we look forward to continuing to serve you and your family for generations to come.